A proactive way to pitch experts and story ideas directly to the media. A Daily Topic Alert is a group of experts who are available to comment on a specific, timely, ongoing or breaking news story. An Expert Alert is a three-sentence story idea that summarizes an expert's perspective on a timely issue or trend and proactively alerts reporters to an expert's availability. Both Expert Alerts and Daily Topic Alerts are attached to expert profiles in the ProfNet Database.

Expert Alerts and Daily Topic Alerts are delivered by wire to over 4,000 U.S. news organizations via PR Newswire by e-mail to more than 7,500 registered reporters and also in the "Hot Topics" section of PR Newswire's Press Room.

Five editions are available each week: