PR Newswire
  Login     Subscribe Now     Product Info     Why MEDIAtlas?     Submit Feedback     FAQs     Pricing Info  
product info

Find journalists who cover topics in your industry from a global database of over 540,000. MEDIAtlas helps you easily identify the most important journalists for your story and lets you communicate with them in the exact way they prefer. Build custom lists. Get access to pitch notes. And when we send your release to your target list, our Distribution Promise™ ensures we'll research any undeliverable e-mail addresses or fax numbers and resend wherever possible at no additional cost.
With MEDIAtlas You Can:
Access more contacts. MEDIAtlas is the largest global source of editorial contacts for print, online and broadcast.
View summaries of articles written by journalists. See what a journalist is writing about so you can target your news to the appropriate reporter and tailor your pitch to fit a journalist's needs. Learn more.
Target journalists based on specific selection criteria. Search for journalists or media outlet based on editorial interests, industry beats, geographic location, designated market area rankings, and more.
Manage distribution from your desktop. Quick, convenient and reliable news release distribution via PR Newswire.
Manage all your media relations activities. MEDIAtlas is more than just a contact database. Manage projects, keep a history of interaction with each journalist and media point, and track the results of your campaigns.

Find out more:
Basic Package 
Additional Modules 
Pitching Tips 
Financial Analyst Data 
Industry Analyst Data 
Global Data 
Editorial Calendars 
Activities Module 
Automated Distribution 
MEDIAtlas™ Custom List Service 

Basic Package
North America data covers all 50 states as well as U.S. Hispanic and Canada. Includes fully searchable contact information on journalists from 90,000 media outlets. Also includes:
Pitching Notes from Bulldog Reporter to help you learn exactly how and when to send your story for the greatest likelihood of pickup
Contact data for nearly 20,000 financial analysts. Provided by Thomson Financial
Know which outlets are monitored by eWatch for clipping purposes
Contact details for 2,500 industry analysts at leading research organizations

Additional Modules
Global Data: Includes data for Europe, Latin America, Middle East and Africa. 53,251 media outlets and 137,098 media contacts are available
Editorial Calendars: Find out what editors will be writing about by searching our editorial calendars. Over 120,000 U.S. editorial calendars are available along with 20,000 U.K. Forward Features
Activities Module: Helps you manage and track all activities involving media relations including all media interaction, history, news release distribution and clipping

Pitching Tips
Over 45,000 Pitching Tips from Bulldog Reporter help you learn exactly how and when to send your story for the greatest likelihood of pickup. Included in the Basic Package at no additional cost. Pitch your story to journalists from the top 6,600 most influential media outlets in the U.S.

Financial Analyst Data
Access contact information for nearly 20,000 financial analysts at more than 1,600 financial institutions - included in the Basic Package at no additional cost.
150+ industries are covered including Airlines, Healthcare, Insurance, Food, Technology and Telecommunications
Select analysts at these institutions by job title, market focus or country of interest
Profile information is provided by Thomson Financial
Covers institutions with assets in excess of $500 million

Industry Analyst Data
Distribute your news directly to 2,500 industry analysts at 300+ industry research organizations, such as Jupiter Research and Forrester Research.
Hundreds of industry subjects are covered
Compiled by our dedicated media research team

Global Data
MEDIAtlas offers four global modules:
N America Australia Asia Africa Europe Latin America
North America: includes all 50 U.S. states, Canada and US Hispanic media outlets
Europe: United Kingdom, Eastern Europe, Western Europe, Middle East and Africa
Asia: China, Japan, Taiwan, Indonesia and Hong Kong
Latin America: Mexico, Central America, South America and Caribbean Islands

Global Data - Media Reach
153,000 Media Outlets and
460,000+ Journalists
N America Australia Asia Africa Europe Latin America
North America:
80,355 Media Points
271,755 Journalists
Latin America:
4,845 Media Points
15,232 Journalists
Europe:
50,701 Media Points
132,366 Journalists
Africa:
2,590 Media Points
4,732 Journalists
Australia:
4,312 Media Points
12,932 Journalists
Asia:
10,656 Media Points
20,020 Journalists

Editorial Calendars
Find out what editors and reporters from trade and consumer publications will be writing about. MEDIAtlas has over 120,000 U.S. editorial calendars as well as over 20,000 U.K. Forward Features. Edit Calendars for Asia are also available. Get lead times and issue dates, as well as contact information for the editorial calendar.

Activities Module
The Activities Module makes it easy to manage and track projects, plus keep contact histories for each media point and journalist. It helps you track all interaction, news release distribution and distribution outcomes resulting in clips. You can also track and import all clips from eWatch and other sources to create reports that demonstrate the success of your media campaigns.

Use it to:
Track open issues to be resolved
Track the process of an event
Track all release distribution sent through PR Newswire
Track all clips from eWatch or other monitoring services
Invoice your clients
Track results

Automated Distribution
Manage your distribution right from your workspace. Quick and convenient news release distribution via PR Newswire will simultaneously fax, e-mail or surface mail your news to your custom lists according to each journalist's preferred method for receiving news releases. And with our Distribution Promise™, we'll research any undeliverable contact and resend your news at no charge.

Also, MEDIAtlas contains the complete listing of PR Newswire's U.S. Domestic and International newslines so you can send your release over the wire and to your custom list from one convenient online portal.

Discounted Broadcast Pricing with MEDIAtlasPAK.

MEDIAtlas™ Custom List Service
When full-time access to the MEDIAtlas database does not fit your needs, we can create a custom media list for you drawn from the MEDIAtlas database. A media specialist will design a list for you based on criteria you supply and distribute your news release to your list via e-mail, fax and surface mail. Receive a pitch list for follow-up after we send your release.